Cycling, motoring and leisure retailer Halfords has teamed up with model and mother of one Jodie Kidd to launch a campaign tackling the EU's tax on child car seats by selling its entire range of child car seats at zero rate VAT prices from today.

Kidd will work with Halfords on a variety of campaigns that will see her supporting safety campaigns and sharing motoring advice. Halfords motoring ambassador Kidd said 'As a keen driver and a mum, I think it's unfair that parents are being penalised. Car safety is something I am really passionate about and ending the VAT on children's car seats will save money for millions of families'.